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Become the answer
that AI gives

More and more customers no longer ask Google, but ChatGPT, Claude or Perplexity. GEO (Generative Engine Optimization) makes sure your business shows up in those answers. We build it in technically.

GEO

SEO for the AI era

With SEO you want to rank at the top of Google. With GEO you want an AI assistant to mention your business when someone asks "who can build a custom online store?". That requires different technology: AI systems read your site differently than a search engine. They want structured data, clear facts and sources they can verify. That is exactly what we build in.

What we do

How we make your site AI-readable

  • Schema.org and JSON-LD

    Structured data per page type: organisation, service, product, article, FAQ. The language AI systems and search engines understand directly.

  • Linked sources (sameAs)

    Connecting your entities to Wikidata, Wikipedia and registers. That is how an AI can verify you are who you say you are.

  • llms.txt and clean structure

    A reading guide for AI crawlers plus semantic HTML, so your content is picked up correctly and completely.

  • Speed and accessibility

    AI crawlers give up when your site is slow. Static caching and clean code make sure everything gets through.

  • Content that gives answers

    AI cites pages that genuinely answer questions. We restructure your content around question and answer.

  • Measuring what AI says about you

    Periodically checking how assistants describe your business and where you are or are not mentioned.

From practice

We already build this, down to entity level

For a digital heritage platform we built the full GEO stack: schema.org markup per object type (vehicles, people, organisations, articles, locations), sameAs links to Wikidata and Wikipedia, automatic sitemaps and full static caching. Every page has become a verifiable source for AI systems.

This site itself is our proof as well: structured data, static caching and an AI chatbot that knows our own knowledge base. We sell nothing we do not run ourselves.

Approach

How we approach GEO

  1. 1

    Baseline measurement

    We ask the major AI assistants what they currently say about your business. Often confronting, and immediately your starting point.

  2. 2

    Build in the technology

    Schema.org, llms.txt, sameAs links and caching. The foundation that lets AI read and trust your site.

  3. 3

    Sharpen the content

    Rewriting pages around concrete questions and answers, with facts an AI can cite.

  4. 4

    Repeat and measure

    AI answers change constantly. We measure periodically and adjust where needed.

Frequently asked questions

Frequently asked questions about GEO

SEO focuses on positions in search results, GEO on being mentioned in AI answers. The basics overlap (good content, a fast site), but GEO leans harder on structured data and verifiable sources. You need both.

No, it complements it. Google remains important, and much GEO work strengthens your SEO directly: rich snippets in Google come from the same schema.org data.

No, and you should distrust anyone who promises that. What we can do: set up your site technically and editorially so AI systems can find, read and verify you. That increases the odds considerably.

Usually, yes. Schema.org and llms.txt can be added to most sites. On Laravel and Statamic sites we can integrate deepest, down to automatically generated markup per page.

Building smart solutions together?

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